Top 5 Fashion Games on iOS in Ireland - Q1 2022

In the first quarter of 2022, the top 5 fashion games on iOS in Ireland exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at how each of these games fared.

Project Makeover from Magic Tavern, Inc. saw a steady decline in weekly downloads, starting at 2.7K at the end of December and dropping to 421 by the end of March. Despite this, its weekly revenue remained relatively stable, peaking at approximately $4.4K in the first week of January and ending the quarter at around $3.2K. Weekly active users also showed a downward trend, starting at 10.4K and finishing at 7.5K.

RuPaul's Drag Race Superstar by Eastside Games experienced fluctuations in both downloads and revenue. Weekly downloads started at 380 and ended at 111, while weekly revenue peaked at $1.1K in the second week of January before dropping to $406 by the end of March. Active users showed a similar pattern, peaking at 1.4K in early January and ending at 996.

Covet Fashion: Dress Up Game from Crowdstar LLC had relatively low weekly downloads, starting at 96 and dropping to 20 by the end of the quarter. Despite this, the game saw a significant revenue spike to $1.4K in mid-February. Active users showed a slight decline, starting at 1.2K and ending at 946.

Toca Boca Hair Salon 4 by Piknik maintained a stable performance in terms of weekly downloads, averaging around 400 throughout the quarter. Revenue saw minor fluctuations, peaking at $377 in mid-January and ending at $243. Active users remained relatively stable, starting at 2K and ending at 1.2K.

Makeover Games: Makeup Salon from Salon™ showed a consistent pattern in weekly downloads, starting at 450 and ending at 180. Weekly revenue peaked at $326 in early February and ended the quarter at $224. Active users experienced a gradual decline from 632 to 488.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.